Digital Marketing Course

Helps you to crack the Relevel Test

Starts in a month · 28 Jul 2022

5 months of learning

₹40,000

Top achievers

Overview
Career impact
Course plan
Placements

What will you learn

Comprehensive coverageStart as a beginner and leave as an expert. Cover all significant concepts in digital marketing with the help of 250+ hours of live and interactive classes offered by the top online marketers of the country

Industry relevant projectsWear the hat of a digital marketer and build a 360 degree marketing plan from conceptualizing strategy to execution using learnings of Google Adwords, SEO, Analytics, social media while also building customer engagement and retention

Practical learningCover a wide variety of case studies across multiple industries like E-commerce, Fintech, FMCG, Edtech and SaaS to understand the practical aspects of Digital Marketing

Placement preparationAcquire the core Digital Marketing skills as well as receive guidance to improve your soft skills for cracking any interview. Get access to opportunities in Digital Marketing from 50+ Relevel partner companies

Key features

Attend live classes

Cover the entire syllabus on live classes with guidance from top educators

Resolve doubts

Clear your course related doubts and get useful tips and tricks from your mentors

Track progress

Assess your learning with fortnightly tests, track progress, and improve your skills

Mock interviews

Prepare for job interviews with constant assistance from Relevel job experts

Future of Digital Marketing

8 LPA

Highest salary offered

35,000+ jobs

Source: LinkedIn Jobs

Live interactions with industry leaders

Get to interact with CTOs, leaders and other executives from leading start-ups and fortune 500 companies

Saurabhee Gupta

Head Of Digital Marketing

Wajed SK

Brand and Digital Marketing Lead

Meet your educators

Learn from the best educators with Relevel

Yousf Qazi

Head Of Digital Marketing

Sagar Paul

Deputy Marketing Manager - Digital

Course Plan

250+ hours of live learning

10+ industry oriented case studies

1 - 1 Placement mentoring

Participate in monthly contests

Level 1: 1
Principles of Marketing in the Digital Era
2 Weeks•1 Mini Project Event
Learn the core fundamentals of marketing as well as develop the foundational knowledge around building an online presence for your brand with the help...Show more

Level 2: 1
Advanced SEO & Content Strategy
2 Weeks•1 Guest Lecture
Understand how to improve the ranking of your website with the help of Search Engine Optimization. Participate in project building activity centered...Show more
2
Deep Dive into Content Marketing Strategies
1 Week
Master the art of storytelling and executing impactful content strategies to drive organic traffic to your website. Ideate a Content Marketing plan f...Show more
3
Mastering Acquisition Channel- Deep Understanding of the Google Ads Ecosystem (SEM, UAC, PPC, Display Ads & Youtube)
2.5 Weeks•1 Mini Project Event
Acquire in-depth understanding of Search Engine Marketing (SEM) and develop hands on experience in Google Adwords. Complete industry relevant projec...Show more
4
Social Media Marketing
2.5 Weeks•1 Guest Lecture
Become a pro marketer across social media platforms like Facebook, Instagram, LinkedIn, Twitter by learning about the relevant tools and platforms. ...Show more

Level 3: 1
Digital Marketing KPIs Understanding Using Google Analytics
2 Weeks•1 Mini Project Event
Get in-depth understanding of digital marketing KPIs. Learn how to effectively leverage Google Analytics to track, measure and analyze your existing A...Show more
2
Mastering Acquisition Channel: Mobile (App) Marketing
1 Week•1 Guest Lecture
Understand the key tenets of mobile marketing and App Store Optimization (ASO) by participating in industry- relevant case discussions
3
Influencer and Affiliate Marketing
1 Week•1 Mini Project Event
Understand how B2C internet companies develop and scale large scale influencer campaigns. Design an end-to-end Influencer Marketing campaign for a fi...Show more
4
Mastering Other Acquisition Channels- OTT, Programmatic, Marketplace, Third Party Ads and Remarketing
1 Week
Get a brief overview of Programmatic Advertising, Marketplace Ads- Amazon/ Flipkart and Remarketing.

Level 4: 1
Mastering Engagement Channel - Integrated Customer Communications (Email Marketing, SMS, Push, Whatsapp, etc.)
1 Week•1 Mini Project Event
Develop your expertise in driving relevant traffic with the help of Email Marketing. Understand how you can activate the dormant users with the help o...Show more
2
Mastering Retention Channel - Demystifying Loyalty Programs
1 Week•1 Guest Lecture
Learn how to improve cusotmer retention through building and effectively communicating relevant loyalty programs

Level 5: 1
Capstone Project
2 Weeks
Design a 360 degree digital marketing plan with monthly activities, spends & ROI calculations for your D2C start up that sells toys online. Detail the...Show more
2
Practice Module
1 Week
Revise the concepts studied and solve a wide array of case studies to crack the Relevel test

Projects

Marketing Strategy for Music Accessories Brand

Project 1

Determine the marketing mix and positioning strategy for a new age music accessories brand that aims to disrupt the legacy market through its vibrant design and affordable products

SEO Strategy for a leading D2C Brand

Project 1

Develop an SEO Strategy for a leading D2C personal care brand with an objective of increasing its organic traffic by 10% month-on-month

Performance Marketing for a Travel Commerce Company

Project 1

Effectively allocate Performance Marketing budgets to SEM, Display and Youtube for a leading travel commerce platform in order to run high ROI digital campaigns

Social Media Marketing of a Food Delivery Service

Project 1

Understand how to develop an end-to-end social media strategy centered around acquiring organic as well as paid traffic for a leading food delivery platform

Google Analytics to Identify Pain-Points of a leading Ed-Tech Startup

Project 1

Interpret/ Analyze Google Analytics data for a leading Ed-tech start up and identIfy the critical areas that need immediate attention to enhance the ROI of Ad campaigns

Using CRM Tool for Marketing Automation of a Leading Hotel Booking Platform

Project 1

Design a CRM calendar for executing your marketing automation campaigns with an objective to activate/ engage acquired customers for a leading hotel booking platform

Is this course for you?

Individuals looking for a job

Undergrad students looking to kick start their career

Professionals on break looking to return to their job

Working professionals looking to change their industry

Showcase your achievement

Receive a certificate for completing the course

Put it up on your resume

Showcase it to your LinkedIn network

Placement overview

8.4 Lakhs

Average CTC offered

9 Days

Placement time

Upto 350%

Salary hike

FAQs

Who can take this course?: Anyone interested in starting a career in Digital Marketing can apply for this course.

Can the course fee be paid in instalments?: We have multiple banking partners who offer different EMI options to help you manage your finances.

Will I get a job after completing this course?: You are free to take the Relevel Test on Digital Marekting at any time during the course. Any candidate who scores greater than 500 on the test is guaranteed a job in under 15 days.

What are the graduation requirements for this course?: In order to graduate from this course, you have to complete all the tests conducted at the end of each month during the course.

Will I get placement support in this course?: During the course, you will be trained on placement-specific skills like soft skills, resume building, etc., to be well prepared for job interviews. If you score 500+ in the Relevel Test, you will be eligible for placements with us and get an offer in under 15 days. Check out our detailed placements policy

Will I qualify the Relevel Test if I take this course?: If you participate in all classes, complete the assignments, and practice building applications as directed, you are bound to qualify the Relevel Test.

What are the timings of the course?: Live classes will be conducted on 5 days per week on Monday, Tuesday, Thursday, Friday and Saturday. The other days are for you to practice. All weekday classes would be from 8 PM to 11 PM whereas classes on weekends would be from 10 AM to 1 PM. Please note that timings might change as per the educator's availability